The Smart Recycling Companion
End the confusion around recycling — and make a clear, positive impact on the world.
Wishcycling: The Hidden Recycling Problem
Many people toss questionable items into the recycling bin hoping they'll be recycled. This well-meaning mistake is called wishcycling—and it causes more harm than good.
When non-recyclable items enter the recycling stream:
- They can contaminate entire loads, sending good recyclables to the landfill.
- They damage sorting equipment, slowing down recycling operations.
- They increase costs, making recycling less sustainable for communities.
Common Wishcycled Items:
- Greasy pizza boxes
- Plastic bags and wraps
- Disposable coffee cups
- Snack/chip bags
- Paper towels and tissues
- Ceramics, mirrors, and specialty glass
How to Avoid Wishcycling:
- When in doubt, check it out – use our app to quickly learn if an item is generally recyclable or not.
- Stay informed – our app provides helpful tips and guidance on how to recycle items correctly and avoid contamination.
- Learn the "no" list – discover which items are often mistaken for recyclables so you can keep them out of the bin.
Ready to Make a Difference?
